Product Description How do we make decisions--good and bad--and why are some people so much better at it than others? Thats the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way.
Amazon.com Review Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling. Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making. In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like. --Barbara Mackoff
In a Blink of an Eye January 8, 2009 5 out of 5 found this review helpful
This is an amazing eye opener of a book on human behavior and how our brains function in thought. In a blink of an eye, decisions can be made and appear to be the result of a well thought out and educated process. The author presents various illustrations of these instantaneous decisions; the antique dealer who recognizes a "fake" antique at a quick glance or the tennis coach who sees an error made even before the player hits the ball. These experts have trained themselves not only through repeated exposure to their craft but also through the use of intuition thoughts. This combination (expertise + intuition) accounts for high percentage of accurate decisions.
In reading the opening title of this book, "The Power of Thinking without Thinking" I was reminded of another book written by Ariel & Shya Kane called "Working on Yourself Doesn't Work: The 3 Simple Ideas That Will Instantaneously Transform Your Life". The Kanes present 3 simple ideas for transforming your life without "working" on any life "problems". The Kanes transformational approach to life has proven successful for thousands of people.
I highly recommend both of these books which are life provoking in positive ways for anyone interested in living an extraordinary life.
your brain: the missing manual January 7, 2009 As always, Gladwell's a fast and rewarding read. The first 20 pages are absolutely essential to anyone who makes decisions. The rest of the book is for those who need to make them well, defend them, and live with the consequences.
Some good points. January 5, 2009 There are some relevant points in this book. The main point that I gathered from this reading is that our unconscious does some of the thinking for us, and decisions relating to this thinking are some of the best. However, if people were to think why they made these decisions, then they might not understand why they made the decision they made. Some of these decisions are based on intuition and result in good choices.
I believe this book to be the scraps left over from the Tipping Point. This book is written along the same lines, but some of this material seems to have less of a scientific appeal for me. I believe there are many relevant points in this book.
This is an OK read. I liked the Tipping Point and will see how I feel about Outliers.
More relevant than ever with recent election January 4, 2009 0 out of 1 found this review helpful
This book is about impressions, biases, judgments, decision making and nonverbal communication. If you want to understand the Obama phenomenon and where its headed, read the chapter "The Warren Harding Error". Good book.
Is this a book? January 4, 2009 I am not sure why this is a book. Anecdotes, anecdots, anecdotes.... Is there anything here that is actually researched and studied? A hundred stories does not a coherent theory make. This is typical Gladwell, big statements, good stories, poorly thought through thesis, bold assertions with no proof, keep cheerily going on, one book to the next. Good for killing time on a beach, but why would I pay for this advice?
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