A Must-Read July 15, 2008 I put this book at the top of my summer reading list and I am glad I did. It is filled with great communications counsel.
I worked with Kitty and Meg at Fairfax County Public Schools. We did some great things, made some mistakes, and learned a lot. Above all, we learned that great communication is great communication, whether you are communicating on behalf of a Fortune 500 company, a small company, a non-profit, a school district or a school. That's why this book is a must read for all communication professionals.
I can tell you all the book's anecdotes are dead-on true and the advice is equally on target. I also enjoy the writing style, which is just like having a chat with Kitty and Meg.
Of course, I might be a little swayed by the fact that yours truly is quoted in the book and also had an opportunity to contribute to some of the chapters, including the ones on websites and social media.
THE communications bible for school administrators. July 7, 2008 Full of well-documented advice for school front-liners trekking a rapidly-changing education landscape. And no pomp here - the book is well written and fun to read.
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