Product Description Covert Hypnosis is the utilization of techniques and strategies to change the perception and behavior of others in a completely unconscious way. The optimal applications for covert hypnosis are in the fields of selling, advertising, marketing, relationships and therapy. This 100,000 word manual includes truly up-to-the-minute scientific breakthroughs in the area of unconscious influence. For the simplicity of the reader the book is written with examples pertaining to either therapy or selling situations but of course the approaches discussed herein would apply equally as well to pastoring, teaching, training, and other relationship and group situations. You will learn: Over 150 specific non-verbal communication techniques. How to stand and sit with people so they like you and believe your message. Strategies for pre-hypnotic therapy. How genes influence people's decisions and how to know in advance what they are. The basic thinking process of covert conditioning. The 253 words that change people's minds verbally and in print. How to use 20 of the most powerful hypnotic language patterns ever spoken. Discover the core 16 desires of every person you meet. Find out the 11 new metaprograms that no one has previously discovered. Over 800 questions that help you direct the thinking of others. The truth about distraction and confusion. How suggestion can change visual recall. Two complete models for presenting material to others in a persuasive manner! How to make minor alterations in your physical appearance to influence others. How to tell a story so that the story delivers the message you want send! Covert techniques for sports performance.
Excellent Reading on Covert Hypnosis November 12, 2007 4 out of 4 found this review helpful
Kevin helps the reading understand what drives a person to make a decision. Reading this book can help with selling to people by getting to know what drives them. Helpful for building rapport with others. A must read for anyone wanting to increase your confidence with selling products and services. www.changing-lanes.com
The book had to be renamed: how to become a succesful salespersons October 7, 2007 8 out of 12 found this review helpful
I have read most of the book. I won't say that it is useless, but that it is rather disapointing. NLP is a very powerful set of practices for influencing other people. The name of the book is the one thing the author did that succeeded in convincing me to buy this book. The book is mainly about how to become a successful salesperson, almost nothing about other practices of covert hypnosis. Thus the name of the book suggests a wider scope. Throughout the book, the author seem to plant the messages "buy my other stuff" and "use my knowlege", and he seems to do it in a very ineffective way. If at least he was able to use covert hypnosis more effectively for that, the way Bandler and Grider (the original developers of NLP) did, then I would be tempted to believe I can learn a lot more from him.
Yet, the book is not useless. Some of the things written in this book are deep understanding of the selling business.
Quality information, easy read and fun to apply at work. October 5, 2007 5 out of 7 found this review helpful
This is a good book with quality information. Kevin Hogan has written several good books on persuasion. I have read Psychology of Persuasion, Covert Persuasion and Covert Hypnosis in that order. Although a decent amount of the information in this book is covered in Covert Persuasion, there is a substantial amount of new information and tactics that can be applied to many situations in life. Overall this is a nice read for someone that would like to raise the bar at work and elsewhere. Working in the Formula Race Car of Sales "metaphorically speaking" anything that can give me an edge is worth looking at.
Good job again Kevin
Kevin Hogan Again HITS The Mark September 3, 2007 4 out of 4 found this review helpful
Want to IMPROVE Your Life? Be better at your Job? Go deeper in to Kevin Hogans work after reading some of his other books (like Pyschology of Persuasion)? Then this is the logical next step for you....unless you are lucky enough to attend one of his seminars in person! This is the next best thing!!! Because his work is transformational! I wasn't even aware of all the changes taking place in my life until other people started commenting on them...people have even told me that I LOOK different (as in younger and more vibrant), but I AM aware that I am making more money and I am happier!! And it began about two years ago when I started reading and applying Kevin Hogan's work....and Covert Hypnosis is the latest. Read it only if you, too are ready to make life changing leaps forward!!! Ahd then as you apply it, watch for the inevitable changes to occur around you!! You will be glad you did. Don't thank me, thank Kevin.
Here's an OVERT suggestion - SAVE YOUR MONEY! August 10, 2007 43 out of 45 found this review helpful
Maybe this book does help becuase I was totally taken in by the marketing hype describing the book.
First, this book has quite a lot of the shortcomings of many self-published books -- rampant typos, grammatical errors and unverifiable testamonials followed by unsubstantiated anecdotes sprinkled with factual errors.
Second, it's regurgitated, dumbed down NLP for the masses.
Third, the information is dated although presented as "new" and "cutting edge".
There are many other books on NLP and body language that are a lot more helpful. Don't buy this book, especially at its inflated price. That's part of the ploy. If it costs so much it must have the "good stuff" in it, right? Wrong!
I'm just very disappointed to be told that I need to lose weight, grow taller and dress for success to get my subliminal message across to make the sale.
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